Mid-Scotland and Fife MSP Murdo Fraser has backed VisitScotland’s £3.4 million pound marketing campaign aimed at encouraging Scots into the outdoors with discount transport offers.
The campaign aims to attract tourists from key overseas markets such as North America as well as Scottish holiday makers.
The television advert features clips of adventurers enjoying white water rafting in Perthshire.
Commenting Murdo Fraser MSP said:
“It’s great to see Perthshire represented in this latest TV advertising campaign. I’ve always believed that the area has the potential to attract both city breakers and nature based visitors alike.
“Many Scots aren’t aware of the amazing places that are right on our doorstep and I would encourage staycationers to check out Perthshire before planning their holidays.
“This campaign is a great opportunity for Scots to visit rural landscapes who previously wouldn’t have travelled outside their region.”